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Measure Value (not Scrum)
Scrum is not an end unto itself. It's a great tool for helping a team focus on value, but the goal isn’t to “do Scrum.” The goal is to maximize value for the customer.
Mary Iqbal
Feb 182 min read


Velocity Is Not a Measure of Success
Judging a team based on their velocity is like measuring a restaurant’s success by the quality of their kitchen timers.
Mary Iqbal
Mar 15, 20253 min read


Measuring the Wrong Thing is Worse Than Measuring Nothing
Agile frameworks have revolutionized the product development landscape, improving collaboration and adaptability and fostering a focus on...

Mary Iqbal
Jan 15, 20242 min read


Activity is not a measure of success in Scrum
Agile coaches have long recognized that busyness does not necessarily equal success. Checking off a to-do list does not mean you are...

Mary Iqbal
Apr 11, 20233 min read
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