Scrum is not an end unto itself. It's a great tool for helping a team focus on value, but the goal isn’t to “do Scrum.” The goal is to maximize value for the customer.

Scrum training isn’t (just) about certification or even "learning the rules". It’s about alignment. When teams train together, they don’t just learn Scrum—they learn how to work together. And that shared understanding is often the difference between a group that simply does the work and a team that truly performs.